So today, we are going to talk about how to get high paying clients to buy your products and services.
So that we can do this, we need to understand:
- Who you and your business are
- What is the purpose of you and your business
- Where your clients will be
- How to land your high paying clients
Who Are You?
First you need to fully know who you and your company are, so lets ask some basic questions...
What are your passions? What gets you out of bed in the morning? What are you doing when you feel like you are in synchronisation with everything around you?
So that your company has a chance of representing you properly, you have to know the answers to these questions.
Also, think about your morals and what you stand for. Your business should have a mission statement that reflects these.
What Do You Do?
What is it that you are trying to achieve with your business and what products and services are you offering to get you there?
Even if you didn’t start your own business up and have bought it, someone started it and it is operating for a reason. Your business needs to have goals that it is striving to achieve and it does this through making money, growing and increasing its offerings.
Let us get one thing out there before we continue… When it comes to business…no one cares who you are or what you do!
The only thing they care about is what’s in it for them…
The who you are and the what you do only comes into play once a potential customer feels that they are going to get from you what they want…
That’s another point… they won’t want what they NEED from you… they will want what they DESIRE from you…
It’s the same as you coming to my website and reading this blog post. You aren’t here because you need high paying clients for your business. You are here because this blog post has touched a desire you have for high paying clients.
If you needed high paying clients now then it would already be too late and your business would more than likely be going under as you read this!
I know it sounds harsh but it’s true
Where Are Your Ideal Clients Hanging Out?
I am going to assume for the purpose of this post that you have already carried out your market research and fully understand who your ideal client is.
You should know what they read, what they watch, where they live, what they like to eat etc
And let’s be honest, literally everyone nowadays spends time online (caveat: unless your target market are in a 3rd world country that doesn’t have internet or something similar).
Not only does your ideal client spend time on the internet but they are very likely to listen to podcast, read blogs and watch youtube videos.
Therefore it would be a really good idea to write down a list of the top 100 podcast channels, top 100 blogs and top 100 youtube channels that you ideal client is like to be visiting regularly.
How You Are Going To Land Your High Paying Clients
Now that you have put your lists together, you can research the people, topics and products/services that are associated with them.
Once you have a great understanding of your high paying clients world, you can carry out the following 3 steps:
Step 1 - Share the Podcasts, Blog Posts and Youtube Videos on your own website, whilst giving recognition to the original source
Step 2 – Create your own Podcasts, Blog Posts, Youtube Videos and put them on your own website.
Step 3 – Drive traffic to your website to give your high paying clients the information they love, whilst offering them an opportunity to join your email list either in exchange for a FREE Gift or to keep up to date with the content you are providing
Step 4 – Once they are on your email list you have the opportunity to educate them on the problems they have and the solutions that you can provide. You will also give them the opportunity to set an appointment for a phonecall with you.
Step 5 – By the time they call you, they will already know they want your products and services and it will just be a matter of presenting them with the price. The price shouldn’t be an obstacle by the time they phone you because they will want your products and services anyway.
There is lots more detail I can go into but that is reserved for my coaching students.
In the meantime feel free to share my post with anyone you think could benefit from it and I wish you luck in your business and in life.