Have you checked your Facebook timeline today? Thought so!
It’s highly likely that you’re already one of Facebook’s 1.86 billion monthly active users, each spending an average of 55 minutes each day checking-in, liking, sharing, or commenting on the social media platform. https://zephoria.com/top-15-valuable-facebook-statistics/
It’s fair to say Facebook has become an integral part of everyday life.
No longer simply a social network, Facebook has become a battleground for brands and businesses, all competing for our attention. What’s more, over 50% of us now use Facebook as a global news source.
While it’s still great for keeping in touch with aunt June and uncle Bob in Australia, making friends jealous with snaps of your holiday in Barbados, or checking-in to the coolest new restaurant in town, the impact of a Facebook page for business can’t be ignored.
THE BENEFITS OF A FACEBOOK PAGE FOR BUSINESS
Why use Facebook for business? http://www.convinceandconvert.com/social-media-tools/11-reasons-your-company-needs-facebook/
There are lots of great benefits for using Facebook as a small business owner, so let’s take a look at some of them…
1 Everyone has a Facebook account. OK, maybe not everyone, but there’s a hell of a lot of users just waiting to find out about you, your business and your products. Why wouldn’t you want to tap into a new audience of potential customers?!
2 It’s free marketing. Well, kind of. While you may choose to pay for Facebook advertising later on, the set-up and management of your Facebook platform is totally free, and when managed correctly, it can produce really effective results.
3 You can gather more leads. Let me explain. While likes alone are not enough to keep your small business going, gathering data and making a connection with those individuals can be extremely beneficial. There are lots of ways to do this. Why not run a contest, giveaway, or encourage fans to join your mailing list?
4 You can reach a targeted audience. So you’ve done your research, and you know your audience. But how do you reach them? Well, this is where Facebook comes in handy. You can target your posts to local Facebook users, specific age groups, interests, and even genders! This is a key part of your Facebook marketing plan.
5 You can build brand loyalty. As a small business, brand loyalty is vital. More and more people use the web and social media to find products or services, so it’s important that your Facebook business account truly reflects your brand! Being active, responsive, and approachable, will enable your reputation to grow online, and help you to stand out from the competition.
Facebook Marketing fits nicely in your overall business marketing strategy. Reflect & Reshape are opening up their doors to their Business Accelerator Programme to the first 30 people in the next few weeks! If you want to skyrocket your business and become a real success then submit your application now before we close the application process.
To apply for the Business Accelerator Programme click the link below
SETTING UP FACEBOOK FOR BUSINESS
So once you’ve made the decision to set up a Facebook profile for your business, it’s time to create a page and get started.
It’s important to note that you’ll need to set up a personal Facebook page, if you don’t already have one, as you’ll need this to create your business profile.
Setting up a Facebook page for business takes around 20 minutes, and you’ll find an in-depth guide to help you get started right here;
Why not share the responsibility of sharing content to your Facebook page with colleagues, family members, or an employee? You can make someone an ‘admin’ of your page without sharing any sensitive information or passwords.
WHAT TO POST…
Always make your content meaningful. Make sure your posts are punchy, interesting, relevant, and include an eye-catching image. Remember, you’re competing with other businesses and brands on each and every user’s timeline!
If your post is particularly important – perhaps it’s a seasonal post or urgent information about your business, try ‘pinning’ it to your page. Essentially, this keeps your post at the top of your Facebook page so is the first thing people see on your page.
If you have a special offer or an upcoming event, use the “Offer, Event+” button at the top of the status update field to really shout about it! Whether it’s a BOGOF offer or a milestone anniversary event, this can be a great way to remind people about your business and entice customers.
It’s a great idea to download the Facebook app to your mobile devices too. This means you can post up-to-the-minute content on the go, but also respond to any customer enquiries or feedback quickly. This latter point is particularly important.
If you are still looking at ways to reach out to an even wider audience after all that, you can use ‘boosted posts’. This is essentially a form of paid advertising, and allows you to reach those outside of your immediate audience.
TOOLS FOR FACEBOOK
While it’s quite simple to set up a Facebook page for business, and even easier to post updates, you might want to enhance your Facebook marketing campaign with a few of these tools…
Get the Facebook app.
I did mention this earlier, but as it’s so important I thought I’d bring it up again. Get the app downloaded to your phone and never miss an enquiry from your community.
You could add a ‘plug-in’ to your website.
Adding a Facebook ‘plug-in’ to your website is a great way of driving more traffic to your Facebook page, and you can choose the type of plug-in that best suits you (https://developers.facebook.com/docs/plugins/).
In addition to a simple ‘like’ button, you could choose a ‘comment’ button to encourage interaction on one of your articles, or a ‘share’ button to extend your reach further.
You can find out more about how to install Facebook plug-ins right here http://sproutsocial.com/insights/how-to-facebook-social-plugins/.
You could use Facebook to schedule or a scheduling platform.
If you don’t have time to post to your Facebook account or are perhaps heading off on holiday for a few days (lucky you), Facebook provides the option to ‘schedule’ posts via a simple button in the status field. Find out more about this here http://www.socialmediaexaminer.com/facebook-scheduled-posts/. There’s also lots of scheduling platforms available such as HootSuite and SocialOomph.
Don’t worry. Be ‘appy.
While we’ve covered all the basics to get started with a Facebook marketing campaign, there are lots of apps out there to really help you make the most of your Facebook page for business. Find out more about them here http://www.socialmediatoday.com/content/37-best-facebook-page-apps-brand-marketing
And there you have it…
You’re now ready to get started on your Facebook marketing campaign, and take advantage of a new online audience…
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