Snapchat is making huge waves on the social media scene, and despite being named as the most-used social media platform among 12 to 24-year-olds, more than half of all new users signing up are over the age of 25.
Snapchat only launched four years ago, and has experienced something of a craze over recent months. In fact, 10 billion videos are watched each and every day!
While Snaps expire in 24 hours, the impact of Snapchat for business can last much longer. It’s essentially a light-hearted, fun platform, but don’t underestimate its power to reach and engage with an audience…
Over 100 million people each and every day are logging on to Snapchat, so can you really afford to ignore it?
Many businesses understand its popularity, but don’t know how to use its power for their business. The reality is that Snapchat isn’t so scary, https://bondstreet.com/blog/snapchat-for-small-business/, so let’s take a look at how it works, and how you can make your Snapchat experience, totally sensational!
Snapchat Marketing fits nicely in your overall business marketing strategy. Reflect & Reshape are opening up their doors to their Business Accelerator Programme to the first 30 people in the next few weeks! If you want to skyrocket your business and become a real success then submit your application now before we close the application process.
To apply for the Business Accelerator Programme click the link below
HOW DOES SNAPCHAT WORK?
If you haven’t done so already, you may want to know how to set up Snapchat for business. You’ll need to set up a Snapchat profile. By the way, it’s quick and easy.
Here’s how to get your profile set up and ready for action! http://www.wikihow.com/Make-a-Snapchat-Account.
Right, so how does Snapchat work?
SNAP AND SEND: A person or brand can send photos and videos, also known as Snaps, to their friends and followers.
IT’S SUPER SNAPPY: Snaps can be viewed for up to 10 seconds, then they disappear! Oh, and opened Snaps are deleted within 24 hours.
THE FUN OF THE FILTER: The fun comes in with the wide variety of filters, functions, and face-swapping effects that have made this a really fun platform. Of course, you’ll want to find the most effective and appropriate Snapchat filters for business!
THE BENEFITS OF SNAPCHAT
It allows your users to go behind the scenes…Snapchat is perfect to give users a sneak peek into your business, and give them a behind-the-scenes view of what you’re up to. It’s a great way to build anticipation and also convey your brand’s personality.
It’s casual…Unlike some of the more formal social media platforms, Snapchat is casual, so don’t forget that. Even when using Snapchat for business, keep things light and fun!
You can showcase your fun side…It’s a fun app, so keep it that way. Think about ways to show your brand’s personality. You can add lots of great effects to your Snaps too http://www.wikihow.com/Get-Effects-on-Snapchat/ to make your brand stand out from the crowd.
You can reach a new audience…While Snapchat only allows you to send Snaps to those who have added you, there’s lots of great ways to encourage your social media fans from other platforms, to add you!
Snapchat has become more measurable too, so you can keep track of your progress http://uk.businessinsider.com/snapchat-advertising-measurement-targeting-2015-12/.
HOW TO GET POPULAR ON SNAPCHAT
There’s loads of ways to use Snapchat for business, and just as many ways to get popular on Snapchat.
Showcase & Preview New Products; Snapchat is a great way to showcase your latest products or even build hype in preparation for launch! Don’t forget to use emojis, text, and filters to best effect.
Behind-the-scenes: Customers love to go behind-the-scenes. Sports teams and large companies using Snapchat for business are already doing this. Whether showing a pre-match sing-song in the changing rooms, an insight into the staff room, or a backstage view of an event or photoshoot, it can be a great way to interest and engage fans.
FAQs: Frequently asked questions will never be the same again! Real-time assistance and interaction with customers is a great way to engage, and Snapchat provides a great platform for this.
**TIP** Let’s say you receive a Snap with a question or query about your product. Why not respond with a Snap, demonstrating the answer?
Send out promotions; Exclusive Snapchat promotions can be a really useful tool for companies with an eCommerce or online store presence. Don’t forget, your users are already engaged with your brand (they have already added you back, in order for you to send Snaps to them).
Reward existing customers: Many of those using Snapchat for business, send out vouchers and discount codes, and this can be a really measurable way to promote your brand. After all, who doesn’t love a freebie!
Run a giveaway: Competitions and giveaways can be a quick way to not only re-engage existing fans, but also to generate leads from new ones. Use a giveaway or competition to encourage your fans from other social media platforms to add your brand on Snapchat.
Stand out from the competition now! Snapchat is still growing and developing, so by getting to grips with it now, you’ll be a pro by the time other businesses catch up. There’s lots of new features such as building stories through multiple Snaps, and a number of plans in the pipeline. You’ll be an expert at knowing how to get popular on Snapchat!
Read more about ways to use Snapchat for business here http://www.socialmediaexaminer.com/5-ways-to-use-snapchat-for-business/.
EXAMPLES OF TOOLS
Group Chat: This is a fairly new feature on Snapchat but is nonetheless effective. This can be useful for creating a VIP group of fans and making your customers feel special!
There’s a lot of flexibility in the new chat feature, and you can have a conversation with all members of your group, or opt for a private chat. Within the group, you can do all the usual Snapchat things such as send selfies, videos, emoji, and stickers, with all chat messages disappearing after 24 hours.
Scissors & Paintbrush: In addition to all the regular Snapchat filters for business, http://trackmaven.com/blog/2016/07/snapchat-editing/, Snapchat recently added Scissors and Paintbrush. Scissors allows users to take snaps and then cut around them to make new stickers, while the paintbrush tool can be applied to snaps to make them look as if they’ve been painted! Yet another way to stand out.
Geofilters: Whether it’s a business launch or a networking event, paid-for Geofilters make it easy for Snapchatters to send your message to their friends.
In simple terms, they are special overlays added to all Snaps. For example, this could be your brand or event’s logo, and is a great way to promote your business to a new audience.
Geofilters are big business, and marketers everywhere are getting excited! http://www.huffingtonpost.com/rachel-wolfson/the-next-big-thing-for-bu_b_12211650.html.
It’s easy to set up. Simply upload your own design or use a ready-made Snapchat design, select a time and a geofence for your Geofilter, then pay and submit your request! The Snapchat team usually approve Geofilters within one day. Find out more about Geofilters here https://www.bustle.com/articles/161585-what-are-snapchat-geofilters-heres-everything-you-need-to-know-about-these-festive-sticker-like-graphics.
It may be a young platform, but Snapchat looks like it’s here to stay!
I’m sure you’ll agree that despite being great fun for its users, Snapchat has huge potential for businesses of all sizes. You’ll hopefully now feel confident enough to get started and tap into some of those Snapchatters…
As we have said earlier, Snapchat Marketing fits nicely in your overall business marketing strategy. Reflect & Reshape are opening up their doors to their Business Accelerator Programme to the first 30 people in the next few weeks! If you want to skyrocket your business and become a real success then submit your application now before we close the application process.
To apply for the Business Accelerator Programme click the link below