Whether shopping for a holiday, searching for a new house, buying a car, or seeking instructions for a gadget, it’s highly likely that a video will appear somewhere in your internet search results.
Consumer appetite for video content is unrelenting, and every day, Facebook alone generates 8 billion video views, while Snapchat videos generate over 7 billion during the same timeframe. Astonishingly, over 8,000 years of video content are viewed on YouTube in any twenty-four-hour period.
Groupon reports that by 2018, almost 80 percent of web browsers will watch online videos every day!
It was widely predicted that video marketing would be game-changing for marketers in 2016 (http://www.huffingtonpost.com/vala-afshar/how-video-marketing-will-_b_8962102.html) …and it was! But 2017 could be even greater.
OK, so these statistics are impressive, but “how does this help me as a small business owner?” I hear you cry!
Well the great news is that online video marketing CAN help businesses of ALL sizes, so grab a cuppa’, sit tight and let’s go through some of the essentials to get you started on marketing videos for your business…
THE BENEFITS OF VIDEO MARKETING
Let’s start with cost.
Just because global brands spend big budgets on lavish video content, doesn’t mean you need to…
In fact, some of the most shared video content online has been created with a smartphone, laptop and some simple editing software!
What’s more, video marketing can be much more cost-effective than traditional marketing tools like flyers or brochures, so could even save you money.
Another benefit of online video marketing, is that it can be targeted.
Your time is precious, and you’ll want to make sure that any marketing efforts are effective and reach your intended audience. With video marketing, you can create your own social media channels, and build an online community.
Measuring your video marketing content is fairly easy too. Unlike a mail-out or brochure, you’ll be able to see just how many people have viewed your video on a YouTube channel for example. It’s a great time to get ahead of the game too, with Hubspot reporting 48% of marketers planning to add YouTube to their existing channels this year!
You can even communicate with your customers in real-time, responding to their comments or questions posted on your video content!
Oh and let’s not forget it could increase lead and sales…
According to ComScore, consumers are almost 65 percent more likely to buy a product after watching a video about it.
Video Marketing fits nicely in your overall business marketing strategy
HOW TO DO IT?
So, you’ve made the decision to give online video marketing a go! Now, where do you start?
Well firstly, think carefully about what you want your video to say, and who the video is targeted at. It’s also a good idea to find out what your competitors are doing, watch other existing videos, and gain a clear idea of what you want to achieve.
We’ll discuss some of the video marketing tools that can help you create a video later in this article, but for now, let’s take a look at how the video content can be used to best effect.
Right, how about placing a video on your landing page?
Video on a landing page can be extremely effective, both to engage and interest customers, but also to help with your website’s SEO performance!
You could show your product in action…
While traditionally, a “picture painted a thousand words”, it’s fair to say a video does much more! It’s so much easier for your customers to SEE how great your product is, and gain insight into just how it will benefit them. You can address your ‘frequently asked questions’ too by showing the answers in the video.
You could interact with live streaming…
As a small business owner you’ll be passionate about customer service, so why not use video marketing to interact and engage more?
You could organise specific planned events via live streaming, or even host a Q&A session about your brand. There are so many video marketing benefits, and it can really create a ‘community’ feel for your customers.
What’s more, interactive video gives you the chance to really get your message across, and share the enthusiasm you have for your brand.
You’ll also get lots of useful feedback instantly, all from the comfort of your own home, office, warehouse or shop!
You could tease your customers and build anticipation…
If you’re about to launch something new, video marketing can really build suspense, and create online ‘hype’.
There are lots of ways this can be done, but short, sharp, teaser videos posted regularly in the build-up to launch can create lots of online excitement.
EXAMPLES OF TOOLS
When it comes to creating a video to post on a channel such as YouTube, there are many video marketing tools that can help you stand out from the crowd.
Let’s take a look at some of the most popular platforms to get you started on a basic YouTube video marketing campaign…
Filmora – This popular video editing software has lots of great features including merging, cropping, rotating, and adjusting, and enables lots of cool graphics to make your content stand out.
Stupeflix – This creation tool is extremely quick, and video, music, text, and photos can all be added easily. Adding voice-overs, music, maps, and custom transitions is easy, and the videos are also suitable for Facebook and Twitter.
PowToon – Used by companies of all sizes, PowToon is perfect for social media clips, e-learning, and more.
WeVideo – Specialising in educational, corporate and personal videos, this platform is extremely impressive and guarantees high quality content ready to be shared.
Viewbix– For those looking to create interactive videos, Viewbix is an excellent choice. It’s used by huge companies, yet is accessible and easy-to-use. In addition, there’s lots of ways to analyse your content and see how it’s performing!
Don’t forget Apple’s iMovie software too – it’s easy to quickly create videos ready to for YouTube video marketing, or indeed any social media platform.
So there you have it…a whistle-stop tour of the benefits of video marketing for small businesses. I think you’ll agree that it’s certainly worth looking into, and could provide a really valuable marketing tool for your business.
Don’t forget to monitor your video marketing content once you’ve shared it online though, or you could miss vital interaction with your customers!
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